We were faced with the challenge of showcasing a complex product in an interesting way - without losing relevance. The films are defined by their authenticity and a calm, approachability. We only build the link to DATEV at the very end of each film. This creates trust in both product and brand, which depends on its respectability. We produced a total of 5 of these films over a period of two years, each of which included a large campaign photo shoot.